fredag 10. april 2026

US isn’t losing soft power in SE Asia — it’s ceding it to China

Commentators increasingly warn that the United States is losing its soft power – and the data backs them up. The Brand Finance Global Soft Power Index 2026 ranked the US as the steepest decliner among the 193 countries surveyed, with China now less than 1.5 points behind.

Richard Stengel, undersecretary of state for public diplomacy in the Obama administration, recently likened Trump’s America to post-war Britain – an imperial hegemon shrinking into “Little America.” The analogy is vivid, though slightly misleading. And it risks obscuring a more consequential story playing out, at least in Southeast Asia.