Earlier this month, influencer Luo Yonghao wrote, after eating at one of chain restaurant Xibei’s many locations, that, “Almost all of the dishes were pre-made, and still so expensive.” Xibei founder Jia Guolong responded, saying, “According to national regulations, none of our dishes are pre-made.”
But after journalists and social media users revealed that some of the company’s dishes use frozen ingredients with long shelf lives, Xibei admitted defeat and issued a public apology, promising to shift from a “central kitchen” process to having more food be prepared on site.
