As the government struggles to address record-high youth unemployment, stagnant wages, and sluggish real-estate and consumer sectors, it seems to view these “simple life” video content creators as a pernicious influence.
This is not the first time that Chinese authorities have cracked down on those who would prefer to lie down, drop out, or at least take life a bit slower: in May of 2021, a “lie-downism” Douban group with close to 10,000 members was banned. A month later, a leaked censorship directive translated by CDT revealed a mandate from cyberspace authorities for e-commerce platforms to cease selling items featuring the terms “lie down,” “lie-downism,” and “involution.” State media and the Communist Youth League (CYL) have launched periodic broadsides against perceived slackerism.