torsdag 7. mai 2020

Lessons from China: How global business has changed forever

For most of this year, China has been living seven weeks in the future. The world's second largest economy was the first to be hit by the coronavirus outbreak, which forced it to halt travel, shutter stores and theme parks, mandate masks in public and encourage the public to embrace social distancing.

Now, the country is gradually reopening. And as the rest of the world prepares to do the same, companies that were forced to first respond to the outbreak in China are using their early experiences to form a blueprint for other regions. Corporate responses in China have become a focal point for Wall Street analysts in recent months, as global brands such as Nike (NKE), Starbucks (SBUX) and Disney (DIS) share their experiences in the country on calls with investors and credit their teams there for guiding them through the crisis.