A mother-son team's low-budget film about a calf has become an unlikely box office hit in China, raking in 20,000 times its budget as Chinese audiences flock to watch Niu Lai. "Niu Lai," which translates roughly to "Here Comes the Ox/Cow," is a family
film that initially drew online ridicule for its simple CGI graphics, which would not be out of place in the mid-90s. It opened to crickets when it hit theaters on August 5, earning just 7,000 yuan ($1,000) in its first 10 days.