Modern consumers are “increasingly willing to pay for emotional value, seeking deeper engagement and cultural meaning through immersive experiences,” Yang Jinsong, director of the International Institute at the China Tourism Academy, told state media outlet People’s Daily in June.
søndag 2. august 2026
China loves historic sites. Tourists don’t mind if they’re not the originals
China is proud of its history. The only problem? Much of it has been lost to fires, wars, looting and revolutions. Enter fanggu, “historical imitation” attractions. Across the country, entire faux-ancient villages have been built from scratch. From glistening palaces to majestic boulevards, every detail is curated. Vines are transplanted in bulk, and tiles are crumbled mechanically. The result is a grand, albeit sometimes bizarre, fusion of dynastic history, architecture and geography.
Modern consumers are “increasingly willing to pay for emotional value, seeking deeper engagement and cultural meaning through immersive experiences,” Yang Jinsong, director of the International Institute at the China Tourism Academy, told state media outlet People’s Daily in June.
Modern consumers are “increasingly willing to pay for emotional value, seeking deeper engagement and cultural meaning through immersive experiences,” Yang Jinsong, director of the International Institute at the China Tourism Academy, told state media outlet People’s Daily in June.