mandag 16. februar 2026

Lunar New Year gives luxury brands a chance to win back big spenders in China

Luxury brands from Harry Winston to Loewe are going all in on Lunar New Year collections in a bid to attract Chinese customers.

Ahead of the Year of the Horse, which starts on Tuesday, Harry Winston unveiled a limited-edition, $81,500 rose gold watch with diamond bezels and a red lacquer horse. High-end fashion brand Chloé released a capsule collection, ranging from $250 silk scarves to a $5,300 snakeskin and leather shoulder bag with a horse head and tail linked by a horsebit chain. A slew of other brands, including Loewe, Gucci and Loro Piana, have introduced new bag charms with horse motifs.

The Year of the Horse arrives at a time of cautious optimism for designer brands and could mark the start of a China’s luxury market comeback.