søndag 18. januar 2026

Viral app in China taps into national loneliness by asking: ‘Are You Dead?’

In recent weeks, a morbid-sounding app has taken China by storm, tapping into widespread loneliness and youth disaffection in the world’s second most populous country. The app, named “Are You Dead” and aimed at those who live alone, has a simple premise: users must check in on the app every day. If several days are missed, the app will automatically notify the user’s emergency contact.

In recent weeks the app has gone viral, topping Apple’s paid App Store ranking on Saturday, according to state-run tabloid Global Times. It’s since been covered in international media, causing such a surge in downloads that the app has rebranded and introduced a subscription fee.