In an undercover investigation published Wednesday, Shanghai-based media outlet The Paper revealed online listings often used terms such as “child-faced,” “Lolita,” and “young girl” to market the dolls, triggering widespread public outcry and renewed calls for regulation.
The exposé follows a November report by France’s consumer watchdog, which found sex dolls designed to resemble children being sold online by global fast-fashion retailer Shein. The report drew attention from Chinese netizens, who then flagged similar listings on Chinese platforms, prompting The Paper to investigate.
