onsdag 12. november 2025

Two meals for $1: Why China's youth are not spending

China is facing a number of economic challenges and its government wants the next generation of consumers to start spending more for the good of all, but it is not having much luck convincing them to do so. Officials say insufficient domestic consumption across much of society is dragging on growth, but recent graduates have more reasons than most to be cautious.

Youth unemployment has been hovering at just under 20% for some time, those who have jobs fear they could lose them, and the ongoing property crisis can make the prospect of home ownership seem unreachable, especially in big cities.

This uncertainty is encouraging many of China's youth to instead embrace frugality, and social media has been flooded with tips on how people can survive on small amounts of money.

"My work is dedicated to a minimalist way of life," one full-time influencer tells the BBC.