Youth unemployment has been hovering at just under 20% for some time, those who have jobs fear they could lose them, and the ongoing property crisis can make the prospect of home ownership seem unreachable, especially in big cities.
This uncertainty is encouraging many of China's youth to instead embrace frugality, and social media has been flooded with tips on how people can survive on small amounts of money.
"My work is dedicated to a minimalist way of life," one full-time influencer tells the BBC.