mandag 13. oktober 2025

Middle East gains ground with Chinese tourists during Golden Week

The Middle East has traditionally not ranked among the top destinations for Chinese travelers, but that appears to be changing fast.

During this year’s extended Golden Week holiday — which runs Oct. 1–8 — Chinese travel reservations to Doha surged 441% from a year earlier, while bookings to Abu Dhabi rose 229%, according to Trip.com. The online travel agency said its data covered Sept. 27 to Oct. 8, as many office workers took additional leave to lengthen the break. Meanwhile, Dubai saw a 27% increase, placing it among the top 10 destinations outside Asia, according to travel data analytics firm ForwardKeys, which counted international departures from China between Sept. 27 and Oct. 12.

The Emirate, which is part of the United Arab Emirates, was also one of the top choices for affluent Chinese travelers traveling on premium economy, business, and first class seats, with demand going up 133% year on year.