But this rigidly moderated online environment is about to face even stricter controls with the introduction of a state-issued national internet ID. Instead of requiring individuals to submit their personal information for identity checks separately on each platform, the government now seeks to centralize the process by issuing a virtual ID that will allow users to sign in across different social media apps and websites.
The rules for the new system, currently voluntary, were released in late May and will be implemented in mid-July. It aims to “protect citizens’ identity information, and support the healthy and orderly development of the digital economy,” according to the published rules.