On an early morning in late July, a luxury expedition cruise ship, boasting the latest in high-end Arctic travel, made a slow approach to the docks of Ny-Ålesund, a remote settlement in Norway’s Svalbard Islands. At 79 degrees north latitude, Ny-Ålesund is the northernmost inhabited outpost on Earth. Isolated in the Arctic’s desolate winter, it hosts just 30 year-round residents.
Newayer, a Chinese travel agency, chartered the vessel for 183 tourists from Hong Kong, Shanghai, and Beijing. Each passenger paid at least $13,000 for a two-week “Three Arctic Islands” tour, marketed as an exclusive opportunity to reach the “top of the Earth,” complete with “the luxury of Chinese hospitality.”Clad in matching red jackets bearing a polar bear logo, the travelers disembarked at their first stop: China’s Yellow River Research Station in Ny-Ålesund.
