In 2021, at a time when, across China, the coronavirus pandemic forced lockdowns at all levels, bringing life to a virtual standstill, the Chinese authorities nevertheless felt it necessary to announce a plan to intensify meat production across Tibet. That plan is affecting Tibetan society and bringing the Buddhist ethos and value system into direct conflict with the state’s philosophy of modernization. In April 2021, China’s Ministry of Agriculture and Rural Affairs (MARA) announced a “Five-year action plan to promote the development of beef and mutton production” while in December 2021, the “National Animal Husbandry and Veterinary Industry Development Plan” was issued.