But many publishers appear to have drawn the line ahead of “618” — China’s second-largest shopping festival of the year, which takes place on June 18 — as they argue that JD.com’s latest sales strategy will make it impossible for them to make money.
søndag 26. mai 2024
In China, a Major Battle Between Publishers and Big Tech
China’s big tech companies have long held enormous leverage over the publishing industry, as e-commerce accounts for an estimated 88% of book sales in the country. This has enabled platforms like JD.com to force publishers to offer heavy discounts on their titles in order to take part in major online shopping events.
But many publishers appear to have drawn the line ahead of “618” — China’s second-largest shopping festival of the year, which takes place on June 18 — as they argue that JD.com’s latest sales strategy will make it impossible for them to make money.
But many publishers appear to have drawn the line ahead of “618” — China’s second-largest shopping festival of the year, which takes place on June 18 — as they argue that JD.com’s latest sales strategy will make it impossible for them to make money.
