The American retailer, which opened its first China store in Shanghai to massive crowds in 2019, has become an unlikely destination for Chinese influencers. But it's not the store's discounted bulk items that's attracting them; instead they are drawn to what they consider to be its "California vibe."
For nearly two years, most people in China have been unable to travel abroad, due to the country's stringent and unrelenting Covid-19 border restrictions: outbound flights are limited, quarantine upon reentry is harsh and lengthy, and Chinese authorities have ceased issuing or renewing passports for all but essential travel.