The paper soon established itself as a tabloid and became known for its sensationalist articles and bold headlines. Its early coverage centred on crime and entertainment news, and occasionally strayed into unethical territory. But over the years the paper evolved and started to cover more politics. Hong Kong began experiencing a series of social movements in the early 2000s which saw people resisting integration with mainland China.
Dr Joyce Nip, a senior lecturer in Chinese media studies at the University of Sydney, told me this growing resistance opened up the market of political news for Apple Daily. She also said it gave the paper a unique advantage when other mainstream news outlets began "toeing the line of one country [one system]". "Apple Daily generally disapproves of the Beijing political system, mainland China and its appointed administration in Hong Kong, both in its news agenda and in its [framing] of the news," said Dr Nip.