torsdag 1. april 2021

Narendra Modi has created one of the most powerful political brands in India’s history

India is on the verge of a crucial round of state elections that will both shape the future course of national politics, as well as test the limits of the nation’s all conquering political brand, that of Prime Minister Narendra Modi. The five states spanning eastern and southern India – West Bengal, Assam, Tamil Nadu, Kerala, and Puducherry – seat a fifth of the members of the Lok Sabha (the lower house of parliament) in India. 

Through his deep personal involvement, Modi has staked his reputation in the elections of these states, especially in Bengal and Assam. A disastrous performance for the Bharatiya Janata Party (BJP) would not just galvanize an opposition already emboldened by the farmer protests, but it would also reinforce the notion that the larger-than-life persona of Modi can be cut down into a more resistible human form.