White lived in Shanghai for several years, setting up a network of distributors to sell his Jarressa Estate wine to the booming Chinese market, where demand for foreign wines among the middle class was growing fast.
By mid-2020, more than 96% of Jaressa Estate's wines were being sold to consumers in China, up to seven million bottles a year. But in November, Beijing announced crippling tariffs on Australian wine as part of an "anti-dumping investigation" into whether those wines were being sold too cheaply in China. The government said the probe was prompted by complaints from Chinese wine producers.