The 'Clean Plate' campaign" was launched after Mr Xi who also said that Covid-19 had "sounded the alarm" on food waste.He added that China had to "maintain a sense of crisis about food security". And the state-run media channels quickly sprung into action. The news network CCTV made critical reports about mukbangers, drawing attention to those that consumed mountains of food while livestreaming.Image captionWarning messages have started appearing over eating-show videos
And, shortly afterwards, the social-media companies took action. Anyone searching for terms such as "eating show" or "eating livestream" is now being served with warning notices.