In other parts of the world, this message may be confusing, coming after weeks of public health authorities, politicians and media figures confidently claiming masks do not help and urging people instead to focus on washing their hands and maintaining social distancing.
The tone of such claims ranged from condescending to frustrated, with the US Surgeon General Jerome Adams tweeting in late February -- in all caps -- "STOP BUYING MASKS!" "They are NOT effective in preventing general public from catching #Coronavirus, but if healthcare providers can't get them to care for sick patients, it puts them and our communities at risk," he added, in a post that has since been retweeted over 43,000 times.