tirsdag 23. mai 2017

Beijing Turns to Hollywood to Win Hearts and Minds

Having suffered setbacks in its attempts to improve its image around the world, China now appears to have found the key to success by investing in Hollywood. Here’s the payoff for Hollywood: In return for working with Chinese investors to produce films acceptable to Beijing, American film studios are sharing in China’s movie theater profits.

With U.S. ticket sales relatively flat, analysts had been predicting for some time that China was likely to become the world’s largest box-office market within a few years. 
Given a slowdown in 2016 in China’s ticket sales, though, those predictions are looking overly optimistic at the moment. Meanwhile, given China’s censorship regulations, Hollywood executives have been paying a price for cooperating with China on film productions. In numerous cases, industry leaders have curtailed their creative freedom in deference to China.